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The Benefits of Outdoor Media
Outdoor media plays a vital role in the media mix, according to a study by Arbitron, Inc.,
an international media and marketing research firm serving outdoor media, radio broadcasters,
cable companies, advertisers and advertising agencies in the United States and Europe, because it
reaches consumers missed by other media and enhances exposure of other media. Outdoor media reach
consumers not exposed or only lightly exposed to newspaper and local television, for example, and are
complimentary to radio campaigns.
Outdoor media also reaches the entire socioeconomic spectrum of Americans, according to the study.
People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper
and local TV news broadcasts. Almost one out of three Americans do not read a daily newspaper anyway. On
the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week
as either a driver or a passenger.
So by nature, commuters are an exceptional advertising target in terms of both income and consumption
habits. Thirty-five percent of heavy commuters come from households earning $75,000+, compared to only 23
percent for the U.S. average income profile. This group is likely to be aged between 25 and 54.
Moreover, the Arbitron study concludes consumers that are reached repeatedly with a message show higher
advertiser awareness, brand recall and purchase behavior. Vehicle wrapping, then, offers advertisers an
excellent opportunity to reach commuters on the highways and city streets.
"Wrapped vehicles not only place messages in front of target consumers, they also provide the opportunity
for direct customer contact through coupon distribution, sampling and other promotional tactics," notes
Stephen Freitas, spokesperson for the Outdoor Advertising Association of America (OAAA).
The Benefits
- ONE TIME FLAT FEE
- WE WRAP ONE OF OUR VEHICLES FOR YOU, FOR A MINIMUM OF ONE YEAR
- YOU DON'T HAVE TO WORRY ABOUT INSURANCE EXPENSES, GAS EXPENSES etc.
- VEHICLE WILL BE DRIVEN IN HIGH TRAFFIC AREAS IN AND AROUND THE NEW YORK TRISTATE AREA ON A
DAILY BASIS THUS INCREASING AND ENHANCING YOUR PRODUCT AND/OR COMPANY EXPOSURE
- Advertisement Comparison
AN ADVERTISEMENT IN THE YELLOW PAGES COSTS UP TO $15,000 FOR ONE YEAR FOR A DISPLAY AD, AND
YOUR COMPETITORS AD IS RIGHT THERE BESIDE YOURS PLUS YOU HAVE TO WAIT FOR SOMEONE TO DECIDE TO PICK
UP THE YELLOW PAGES. WHEREAS A VEHICLE WRAP IS A MOVING BILLBOARD, CHEAPER AND CONSTANTLY IN THE PUBLIC EYE.
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